{"title":"ARYA Collection","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eARYA — Lightness and Aerodynamics\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cbr\u003eARYA is born where URSUS research pushes furthest. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis is where extreme solutions of lightness, precision, and dynamic response take shape, all engineered to turn every watt into speed and reactivity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe project is based around a simple, radical idea: absolute performance. Selected carbon, structures designed to respond instantly, micrometric manufacturing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eARYA is the highest expression of URSUS engineering: a line created for riders who demand uncompromising lightweight performance.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"arya-r-35","title":"Arya R 35","description":"\u003ch2\u003e The new lightweight wheels for absolute performance\u003c\/h2\u003e\n\n \u003cp style=\"text-align: justify;\"\u003eTested at the 2025 Tour de France, ARYA R is the new wheel designed for cyclists who demand the best, like Oscar Onley, 4th in the 2025 TDF general classification.\u003cbr\u003e Lightweight, responsive, aerodynamic, and race-ready, it represents the technological pinnacle of the Ursus range—a pure concentration of innovation created to push every cyclist beyond their limits.\u003cbr\u003e Available in 35mm and 50mm profiles, ARYA R is the perfect choice for both professionals and enthusiasts.\u003cbr\u003e Ready to take on any challenge, it excels on the steepest Alpine climbs, in explosive sprints and on the longest and most demanding race days.\u003cbr\u003e With ARYA R, every watt turns into pure speed. A true racing companion that redefines lightweight performance, designed to excite every cyclist and transform the road into a stage for victory.\u003c\/p\u003e","brand":"Ursus","offers":[{"title":"Shimano HG \/ Xeramik™ - Ceramic Bearings \/ Glossy Black","offer_id":52757993554184,"sku":"PWR.2000 + KCS01-D51","price":2500.0,"currency_code":"EUR","in_stock":true},{"title":"Shimano HG \/ Xeramik™ - Ceramic Bearings \/ Team Edition - Ursus Logo White Satin Aluminum","offer_id":53142798205192,"sku":"TE-PWR.2000+KCS01-D51","price":2500.0,"currency_code":"EUR","in_stock":true},{"title":"XDR \/ Xeramik™ - Ceramic Bearings \/ Glossy Black","offer_id":52757993586952,"sku":"PWR.2000 + KCX01-D51","price":2500.0,"currency_code":"EUR","in_stock":true},{"title":"XDR \/ Xeramik™ - Ceramic Bearings \/ Team Edition - Ursus Logo White Satin Aluminum","offer_id":53142798237960,"sku":"TE-PWR.2000+KCX01-D51","price":2500.0,"currency_code":"EUR","in_stock":true},{"title":"Campagnolo \/ Xeramik™ - Ceramic Bearings \/ Glossy Black","offer_id":52757993488648,"sku":"PWR.2000 + KCC01-D51","price":2500.0,"currency_code":"EUR","in_stock":true},{"title":"Campagnolo \/ Xeramik™ - Ceramic Bearings \/ Team Edition - Ursus Logo White Satin Aluminum","offer_id":53142798270728,"sku":"TE-PWR.2000+KCC01-D51","price":2500.0,"currency_code":"EUR","in_stock":true},{"title":"Microspline \/ Xeramik™ - Ceramic Bearings \/ Glossy Black","offer_id":53168656417032,"sku":"PWR.2000 + KCM01-D51","price":2500.0,"currency_code":"EUR","in_stock":true},{"title":"Microspline \/ Xeramik™ - Ceramic Bearings \/ Team Edition - Ursus Logo White Satin Aluminum","offer_id":53168656449800,"sku":"TE-PWR.2000 + KCM01-D51","price":2500.0,"currency_code":"EUR","in_stock":true},{"title":"Ekar \/ Xeramik™ - Ceramic Bearings \/ Glossy Black","offer_id":52757993521416,"sku":"PWR.2000 + KCE01-D51","price":2500.0,"currency_code":"EUR","in_stock":true},{"title":"Ekar \/ Xeramik™ - Ceramic Bearings \/ Team Edition - Ursus Logo White Satin Aluminum","offer_id":53142798303496,"sku":"TE-PWR.2000+KCE01-D51","price":2500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/9640\/5000\/files\/ARYA-35_Ant_LATERALE_60663890-87a3-422c-b3e4-43aef349f635.png?v=1767793819"},{"product_id":"arya-r-50","title":"Arya R 50","description":"\u003ch2\u003e The new lightweight wheels for absolute performance\u003c\/h2\u003e\n\n \u003cp style=\"text-align: justify;\"\u003eTested at the 2025 Tour de France, ARYA R is the new wheel designed for cyclists who demand the best, like Oscar Onley, 4th in the 2025 TDF general classification.\u003cbr\u003e Lightweight, responsive, aerodynamic, and race-ready, it represents the technological pinnacle of the Ursus range—a pure concentration of innovation created to push every cyclist beyond their limits.\u003cbr\u003e Available in 35mm and 50mm profiles, ARYA R is the perfect choice for both professionals and enthusiasts.\u003cbr\u003e Ready to take on any challenge, it excels on the steepest Alpine climbs, in explosive sprints and on the longest and most demanding race days.\u003cbr\u003e With ARYA R, every watt turns into pure speed. 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