{"title":"PURA Collection","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003ePURA — Everyday Performance Reliability\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cbr\u003ePURA represents the URSUS vision of daily use: solid construction, advanced materials, and maintenance reduced to the essentials. It is an accessible platform that retains the brand’s technical DNA, prioritizing broad compatibility, stability, and ease of use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cbr\u003eIts guiding principle is “continuous quality”: a wheel that supports training, fuels athletic progression, and guarantees consistent performance, delivering a pro-level experience in an essential and immediate format.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cbr\u003ePURA is what every cyclist wants in their daily routine.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"pura-r-40","title":"Pura R 40","description":"\u003ch2\u003eUD-shaped carbon wheels for every ride\u003c\/h2\u003e\n\n\u003cp style=\"text-align: justify;\"\u003e Pura R features a UD-shaped section with a 23 mm internal channel, designed to optimize flow around 28 mm and larger tires. The heights balance climbing agility and aerodynamic efficiency on the flats. Equipped with Ursus RD30 hubs with stainless steel bearings, it guarantees consistent engagement and simplified maintenance thanks to the proprietary U-Press™ system. The lacing system favors torsional rigidity by evenly distributing stress across the rim bed. Pura is the versatile option for those seeking reliable aerodynamic gains, predictable cornering, and compatibility with modern setups.\u003c\/p\u003e","brand":"Ursus","offers":[{"title":"Shimano HG \/ High-Slip Bearings \/ Matte Dark Grey","offer_id":52820325499144,"sku":"PWR.2200 + KCS01-D51","price":990.0,"currency_code":"EUR","in_stock":true},{"title":"XDR \/ High-Slip Bearings \/ Matte Dark Grey","offer_id":52820325531912,"sku":"PWR.2200 + KCX01-D51","price":990.0,"currency_code":"EUR","in_stock":true},{"title":"Campagnolo \/ High-Slip Bearings \/ Matte Dark Grey","offer_id":52820325433608,"sku":"PWR.2200 + KCC01-D51","price":990.0,"currency_code":"EUR","in_stock":true},{"title":"Microspline \/ High-Slip Bearings \/ Matte Dark Grey","offer_id":52840037089544,"sku":"PWR.2200 + KCM01-D51","price":990.0,"currency_code":"EUR","in_stock":true},{"title":"Ekar \/ High-Slip Bearings \/ Matte Dark Grey","offer_id":52820325466376,"sku":"PWR.2200 + KCE01-D51","price":990.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/9640\/5000\/files\/PURA_R_40_Ant_LATERALE_a595fbf4-57ff-4f71-a89a-bcfc3ffaebf9.png?v=1766489662"},{"product_id":"pura-r-50","title":"Pura R 50","description":"\u003ch2\u003e UD-shaped carbon wheels for every ride\u003c\/h2\u003e\n\n \u003cp style=\"text-align: justify;\"\u003ePura R features a UD-shaped section with a 23 mm internal channel, designed to optimize flow around 28 mm and larger tires. The heights balance climbing agility and aerodynamic efficiency on the flats. Equipped with Ursus RD30 hubs with stainless steel bearings, it guarantees consistent engagement and simplified maintenance thanks to the proprietary U-Press™ system. The lacing system favors torsional rigidity by evenly distributing stress across the rim bed. Pura is the versatile option for those seeking reliable aerodynamic gains, predictable cornering, and compatibility with modern setups.\u003c\/p\u003e","brand":"Ursus","offers":[{"title":"Shimano HG \/ High-Slip Bearings \/ Matte Dark Grey","offer_id":52820329267464,"sku":"PWR.2201 + KCS01-D51","price":990.0,"currency_code":"EUR","in_stock":true},{"title":"XDR \/ High-Slip Bearings \/ Matte Dark Grey","offer_id":52820329300232,"sku":"PWR.2201 + KCX01-D51","price":990.0,"currency_code":"EUR","in_stock":true},{"title":"Campagnolo \/ High-Slip Bearings \/ Matte Dark Grey","offer_id":52820329201928,"sku":"PWR.2201 + KCC01-D51","price":990.0,"currency_code":"EUR","in_stock":true},{"title":"Microspline \/ High-Slip Bearings \/ Matte Dark Grey","offer_id":52840098169096,"sku":"PWR.2201 + KCM01-D51","price":990.0,"currency_code":"EUR","in_stock":true},{"title":"Ekar \/ High-Slip Bearings \/ Matte Dark Grey","offer_id":52820329234696,"sku":"PWR.2201 + KCE01-D51","price":990.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/9640\/5000\/files\/PURA_R_50_Ant_LATERALE_6421ba61-fe79-43de-b292-430f2178dc00.png?v=1766492185"},{"product_id":"pura-g-25","title":"Pura G 25","description":"\u003ch2\u003e Wide-channel wheels for stability and grip\u003c\/h2\u003e\n\n \u003cp style=\"text-align: justify;\"\u003eThe Pura G features a 25mm internal and 28mm external width, maximizing tire volume for rolling efficiency and grip. The width improves lateral stability in crosswinds and allows for lower pressures, optimizing energy transfer on variable surfaces. Paired with Ursus hubs, it's ideal for those looking to optimize the tire-rim interface and structural predictability in challenging conditions.\u003c\/p\u003e","brand":"Ursus","offers":[{"title":"Shimano HG \/ High-Slip Bearings \/ Matte Dark Grey","offer_id":52820331626760,"sku":"PWG.2200 + KCS01-D51","price":360.0,"currency_code":"EUR","in_stock":true},{"title":"XDR \/ High-Slip Bearings \/ Matte Dark Grey","offer_id":52820331659528,"sku":"PWG.2200 + KCX01-D51","price":360.0,"currency_code":"EUR","in_stock":true},{"title":"Campagnolo \/ High-Slip Bearings \/ Matte Dark Grey","offer_id":52820331561224,"sku":"PWG.2200 + KCC01-D51","price":360.0,"currency_code":"EUR","in_stock":true},{"title":"Microspline \/ High-Slip Bearings \/ Matte Dark Grey","offer_id":52840153841928,"sku":"PWG.2200 + KCM01-D51","price":360.0,"currency_code":"EUR","in_stock":true},{"title":"Ekar \/ High-Slip Bearings \/ Matte Dark Grey","offer_id":52820331593992,"sku":"PWG.2200 + KCE01-D51","price":360.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/9640\/5000\/files\/PURA_G_25_Ant_LATERALE_b54d8924-4815-4be6-9a4b-5f10be91d63f.png?v=1766489130"},{"product_id":"pura-m-25","title":"Pura M 25 \/ U-MD.21","description":"\u003ch2\u003e Solid and extremely reliable wheels\u003c\/h2\u003e\n\n \u003cp style=\"text-align: justify;\"\u003ePura M represents Ursus enduro systems equipped with the U-MD.21 hub. This configuration ensures high bearing durability and predictable engagement in a robust package. The rim profile integrates a modern channel, supports tubeless setups, and optimizes rolling efficiency on mixed terrain. With an emphasis on longevity and controlled stiffness, Pura M offers a solid option for those seeking accessible technology without compromising structural reliability.\u003c\/p\u003e","brand":"Ursus","offers":[{"title":"Shimano HG \/ High-smoothness bearings \/ Matte Dark Grey","offer_id":52822158868744,"sku":"PWX.2201 + KCS01-D51","price":460.0,"currency_code":"EUR","in_stock":true},{"title":"XD \/ High-smoothness bearings \/ Matte Dark Grey","offer_id":52822158901512,"sku":"PWX.2201 + KCX01-D52","price":460.0,"currency_code":"EUR","in_stock":true},{"title":"Microspline \/ High-smoothness bearings \/ Matte Dark Grey","offer_id":52822160343304,"sku":"PWX.2201 + KCM01-D51","price":460.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/9640\/5000\/files\/PURA_M_25_Ant_LATERALE_52fe78d7-7b11-4f09-a8db-18e297bd3836.png?v=1766489487"},{"product_id":"pura-m-25-u-xd-20","title":"Pura M 25 \/ U-MD.20","description":"\u003ch2\u003e Solid and extremely reliable wheels\u003c\/h2\u003e\n\n\u003cp style=\"text-align: justify;\"\u003e Pura M represents Ursus enduro systems equipped with the U-MD.20 hub. This configuration ensures high bearing durability and predictable engagement in a robust package. The rim profile integrates a modern channel, supports tubeless setups, and optimizes rolling efficiency on mixed terrain. With an emphasis on longevity and controlled stiffness, Pura M offers a solid option for those seeking accessible technology without compromising structural reliability.\u003c\/p\u003e","brand":"Ursus","offers":[{"title":"Shimano HG \/ High-smoothness bearings \/ Matte Dark Grey","offer_id":52831813370120,"sku":"PWX.2200 + KCS01-D51","price":460.0,"currency_code":"EUR","in_stock":true},{"title":"XD \/ High-smoothness bearings \/ Matte Dark Grey","offer_id":52831813402888,"sku":"PWX.2200 + KCX01-D52","price":460.0,"currency_code":"EUR","in_stock":true},{"title":"Microspline \/ High-smoothness bearings \/ Matte Dark Grey","offer_id":52831813435656,"sku":"PWX.2200 + KCM01-D51","price":460.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/9640\/5000\/files\/PURA_M_25_MD20_Ant_LATERALE_843a1599-5b8a-4f8a-856b-cbfb9e2fb9de.png?v=1766489308"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/9640\/5000\/collections\/P1183348.jpg?v=1766397656","url":"https:\/\/www.ursus.it\/en-eu\/collections\/pura.oembed","provider":"Ursus","version":"1.0","type":"link"}