Our Mission
To design and manufacture high-quality, reliable, and innovative components that enhance every customer's experience.
Ursus combines cutting-edge technology and responsible craftsmanship to offer sustainable solutions for the cycling, automotive, and industrial sectors, perpetuating a tradition of Italian excellence since 1967
Our Values
People
We are the first users of our products, every day.
We value people as an integral part of our business.
Sustainability
We must save humans before the planet.
We operate with integrity and respect for our employees, customers, partners, communities, and the environment.
Motivation
We are more than the products we make.
We bring joy, passion, and pride to everything we do. The financial results will come.
Innovation
We like things to be done well.
Simply so.
The best solution for your needs, thanks to high-quality components that offer performance and durability.
60 years of history in a logo
the new logo, which will officially be present on our products from 2026, celebrates the first 60 years of Ursus history.
60 years of stories, passion, and dedication.
60 years since that idea by Sergio Ferronato , the founder of Ursus, which revolutionized the world of bicycles.
A 60-year history
Each logo represents a historical moment, encompassing every small or large success but also the many challenges that have accompanied our brand.
What is the origin of the name Ursus?
1966
In 1966, Sergio Ferronato patented his version of a quick-release system for steel saddles. This was, at the time, the Ferronato family's first product on the market, extending its use to folding bicycles as well.
1967
Then came 1967 and marketing was taking off and Sergio needed a name, a trademark with which to distinguish himself from the competition.
The right idea came to him at the cinema, during the screening of an old film: “Quo Vadis”.
the name Ursus, dedication and motivation.
In the frames of this colossal “Peplum” genre we see the gladiator Ursus fighting bare-handed in the arena with a ferocious bull in a desperate attempt to save Lydia, his princess.
Sergio was literally inspired by the ideals of dedication and motivation conveyed by the character of Ursus.
He thought that these very ideals would be fundamental to the success of his entrepreneurial project.
He then decided to name his new company after the heroic gladiator.
Even today, these values guide Ursus in every decision it makes and are the foundation of a constantly evolving reality.
