The 31st edition of Eurobike has officially begun, and for the second consecutive year it will be held at the Frankfurt exhibition center and not in Friedrichshafen, where the event was born and developed until 2021.
Five days will be entirely dedicated to the world of cycling and the mobility of the future, during which Eurobike will undeniably confirm its position as Europe's largest cycling event. After an initial focus on off-road riding, the show will continue to showcase all segments of cycling, especially the most innovative and driving forces for the sector, such as gravel and e-bikes. The world of city bikes will also receive ample space, confirming the widespread popularity of this type of bike in Northern Europe. 
Ursus will be attending this event, an essential opportunity to meet in person with suppliers, manufacturers, distributors, and the press. It will also be the perfect opportunity to unveil all the new products Ursus has designed to meet the needs of the ever-evolving bicycle market.
