PURA represents the URSUS vision of daily use: solid construction, advanced materials, and maintenance reduced to the essentials. It is an accessible platform that retains the brand’s technical DNA, prioritizing broad compatibility, stability, and ease of use.
Its guiding principle is “continuous quality”: a wheel that supports training, fuels athletic progression, and guarantees consistent performance, delivering a pro-level experience in an essential and immediate format.
PURA is what every cyclist wants in their daily routine.
